What's the ROI on catering leads specifically, versus regular takeout or reservations?

Catering is where Voksha's ROI case is strongest for restaurants that do any private event or corporate catering business. A single catering order typically runs $500-2,000, sometimes more for full corporate events or large private parties, compared to $35-65 for an average takeout order. That means capturing even one additional catering lead a month, one that would have otherwise hit voicemail during a lunch rush and gone to a competitor instead, can be worth 5-20x a monthly Premium subscription on its own.

The reason catering leads are especially vulnerable to being lost isn't that restaurants don't want the business, it's timing. Office managers and event planners calling about catering tend to call during exactly the hours restaurants are least able to answer, lunch rush, right when the kitchen and front-of-house are both slammed. And catering callers behave differently than a reservation caller, someone booking a table who hits voicemail might just try again later, but someone shopping catering options for a 40-person office lunch is almost always calling multiple restaurants in the same afternoon and booking with whichever gets back to them fastest.

Voksha addresses this specifically by recognizing catering-shaped calls, headcount, event date, budget language, and capturing full details, then flagging it for an immediate manager callback rather than a routine message. For restaurants where catering is even 10-15% of revenue, tracking how many catering leads previously went to voicemail versus how many now get captured and called back is usually the single clearest ROI number Voksha can show.