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Auto Repair Shops

Do I get charged extra for breakdown and towing calls that don't turn into a paid repair?

Avi NashVP of Growth

For Auto Repair Shops

Yes, every answered call counts toward your plan, whether it becomes an $850 brake job or turns out to be a stranded driver who just needs a tow number and never books service with you. That's still $1 per call once you're past your plan's included allotment, no different from any other answered call. It's worth thinking about this the way most shop owners eventually do: even the breakdown calls that don't convert are cheap to answer compared to what a converted one is worth. If a Premium plan shop takes 40 breakdown calls in a month and only 12 turn into paid repairs averaging $900 each, that's $10,800 in revenue against maybe $40 in incremental call cost for the calls beyond your included 150. The math only breaks down if you're paying for calls you have no way to capture value from, and breakdown calls are exactly the ones with the highest per-call upside because a stranded motorist calls the first shop that answers and books with whoever gets to them first. Voksha also uses these calls to identify stranded motorists and can dispatch towing or emergency service before the caller moves on to the next shop in their search results, so even a non-converting call this month can become a returning customer once they've had a good experience with your shop's phone responsiveness. There's no separate surcharge for emergency or breakdown-specific calls, they're billed the same flat $1 as a routine oil change scheduling call.

Yes, every answered call counts toward your plan, whether it becomes an $850 brake job or turns out to be a stranded driver who just needs a tow number and never books service with you. That's still $1 per call once you're past your plan's included allotment, no different from any other answered call. It's worth thinking about this the way most shop owners eventually do: even the breakdown calls that don't convert are cheap to answer compared to what a converted one is worth. If a Premium plan shop takes 40 breakdown calls in a month and only 12 turn into paid repairs averaging $900 each, that's $10,800 in revenue against maybe $40 in incremental call cost for the calls beyond your included 150. The math only breaks down if you're paying for calls you have no way to capture value from, and breakdown calls are exactly the ones with the highest per-call upside because a stranded motorist calls the first shop that answers and books with whoever gets to them first. Voksha also uses these calls to identify stranded motorists and can dispatch towing or emergency service before the caller moves on to the next shop in their search results, so even a non-converting call this month can become a returning customer once they've had a good experience with your shop's phone responsiveness. There's no separate surcharge for emergency or breakdown-specific calls, they're billed the same flat $1 as a routine oil change scheduling call.

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