What is the real ROI on a $99 a month Premium plan if my average new client is worth $2,000 to $20,000?

For Accounting Firms

The math is lopsided in Voksha's favor for firms whose new-client value sits anywhere in this range. Premium costs $99 a month, or $1,188 a year if run year-round (most firms spend less by scaling down off-season). A single S-Corp or small-business client worth even the low end of that range, $2,000 in annual fees, covers roughly two years of Premium subscription cost from one captured lead. A business advisory or CFO-services client at the high end, $20,000 a year, covers 16-plus years of the subscription from a single engagement. The relevant question for ROI is not whether Voksha pays for itself, it almost certainly does with one converted lead, but how many additional leads it captures that would otherwise go to voicemail or to a competing firm. If a firm currently misses even one after-hours or during-crunch call a week that would have become a client, that is 15-20 missed opportunities across a tax season, and even a 10-20% conversion rate on those calls (2-4 new clients) generates $4,000-80,000 in new annual revenue against a subscription cost measured in the low hundreds of dollars for the season. The 150 calls included in Premium also means routine calls (document questions, deadline reminders, fee inquiries) get answered without eating into partner or preparer time, which has its own value even when a call does not convert into a new client, since it protects billable hours during the firm's highest-revenue quarter.