What is the realistic ROI calculation for a two-van locksmith shop?

For Locksmiths

Start with typical numbers: a two-van shop fielding a mix of residential lockouts ($75 to $150), automotive lockouts and key work ($100 to $400), and re-keying jobs ($100 to $250) might see 60 to 120 inbound calls a month once local search visibility is established. Industry call-tracking data across home service and trade businesses consistently shows missed-call rates of 15 to 30 percent when phones are covered by field techs juggling job sites rather than a dedicated receptionist, and a locksmith shop without after-hours coverage misses effectively 100 percent of calls that come in overnight, which is exactly when lockout demand spikes. If that two-van shop is missing even 15 calls a month at a conservative average job value of $120, with a realistic 50 percent close rate on calls that do get answered, that is roughly $900 a month in lost revenue from missed calls alone, calls a competitor down the street is picking up instead. Against that, Voksha's Premium plan at $99 a month for 150 included calls, more than enough for this call volume, costs a small fraction of what missed calls are already costing the business. The ROI case strengthens further when you factor in what answered-but-unqualified calls cost too: a caller asking for a price who hangs up without a callback number captured is a lead that simply evaporates, whereas Voksha captures that contact information every time, turning some percentage of those price-shoppers into recovered bookings through follow-up. For a two-van shop, the realistic payback period on a Voksha subscription is typically the first week of service, driven by just two or three previously-missed calls converting into booked jobs.