If we're a franchise, can each location sound like itself rather than generic corporate?

For Fitness Studios

Yes. Each location's Voksha configuration is set independently, so a franchisee can tailor how calls are answered, the studio's name and greeting, specific local promotions, that location's exact class schedule and instructor roster, and any local pricing variance permitted under the franchise agreement, rather than every location sounding identical to a national script. This matters in boutique fitness franchising specifically because a lot of member-facing brand identity happens at the local level: a specific instructor's following, a neighborhood's particular class-time preferences, local partnership promotions (a nearby juice bar discount, a corporate wellness partnership with a local employer). Franchise groups that want centralized consistency on core brand elements, membership tier names, national pricing floors, standard cancellation policy language, can set those at the group level while still letting individual locations layer in local specifics, similar to how franchise point-of-sale and CRM systems typically separate corporate-mandated fields from location-editable ones. For franchisors specifically, this also solves a real quality-control problem: instead of relying on each franchisee to train their own front desk staff consistently (which varies a lot in practice, some locations excel, others don't), the phone-answering baseline is set once per location's true configuration and stays reliable regardless of that location's staff turnover, which is typically higher in fitness than in many other service industries given the often part-time, fitness-enthusiast-heavy front desk workforce. Franchise leadership retains visibility across all locations through consolidated reporting while individual studios keep their local character.