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Fitness Studios

If my studio gets a lot of calls, will overage charges make Voksha expensive?

Avi NashVP of Growth

For Fitness Studios

No, and this is worth running the actual numbers on. Overage is a flat $1 per call above your plan's included amount, with no per-minute rate and no premium for evening or weekend calls, which is exactly when fitness studios get hit hardest. Take a studio on Premium ($99/month, 150 calls included) that gets 220 calls in a busy back-to-school month: that's 70 overage calls at $1 each, or $70, for a total of $169. Compare that to the cost of a single missed trial-class call: if even one of those 70 extra calls converts to a member at a typical fitness studio's $2,000 lifetime value, the entire month's bill, overage included, is recovered many times over. Voicemail doesn't have that math working in its favor. A studio that consistently runs 300+ calls a month, often true for multi-instructor gyms running rotating trial promotions, should just move to a higher tier rather than eat per-call overage indefinitely, since the per-call cost on Enterprise drops further at volume. The practical takeaway: overage protects you from being under-provisioned during a viral Instagram Reel or a local 5K sponsorship that spikes call volume for a week, without locking you into a bigger plan you don't need the other 11 months of the year.

No, and this is worth running the actual numbers on. Overage is a flat $1 per call above your plan's included amount, with no per-minute rate and no premium for evening or weekend calls, which is exactly when fitness studios get hit hardest. Take a studio on Premium ($99/month, 150 calls included) that gets 220 calls in a busy back-to-school month: that's 70 overage calls at $1 each, or $70, for a total of $169. Compare that to the cost of a single missed trial-class call: if even one of those 70 extra calls converts to a member at a typical fitness studio's $2,000 lifetime value, the entire month's bill, overage included, is recovered many times over. Voicemail doesn't have that math working in its favor. A studio that consistently runs 300+ calls a month, often true for multi-instructor gyms running rotating trial promotions, should just move to a higher tier rather than eat per-call overage indefinitely, since the per-call cost on Enterprise drops further at volume. The practical takeaway: overage protects you from being under-provisioned during a viral Instagram Reel or a local 5K sponsorship that spikes call volume for a week, without locking you into a bigger plan you don't need the other 11 months of the year.

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