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Real Estate Agents

What happens if a property goes under contract but people are still calling about it?

Avi NashVP of Growth

For Real Estate Agents

This is a common and avoidable lead-loss scenario if listing status isn't updated promptly. When you mark a listing as under contract, pending, or sold in Voksha (the same update you'd make on the MLS and your other platforms), subsequent callers asking about that specific property get told its current status immediately rather than being walked through square footage and pricing on a home that's no longer available, which wastes their time and yours. More importantly, this is a strong opportunity to redirect interest rather than lose the caller entirely: Voksha can be configured to let callers know the property is under contract and then ask if they'd like information on similar available listings you have active, or offer to notify them when a comparable property comes on the market. Buyers who were interested enough in one listing to call about it are often good candidates for your other active inventory or a future listing alert, and losing that lead entirely because the specific property sold is a missed opportunity most agents don't have a systematic way to capture. The practical requirement on your end is keeping listing status current, updating it in Voksha at the same time you update your MLS entry takes only a moment and prevents the awkward experience of a caller being sold on a home that already has an accepted offer. Agents who let this lag (updating MLS but forgetting to update Voksha, or vice versa) are the main source of friction in this scenario, not a limitation of the system itself.

This is a common and avoidable lead-loss scenario if listing status isn't updated promptly. When you mark a listing as under contract, pending, or sold in Voksha (the same update you'd make on the MLS and your other platforms), subsequent callers asking about that specific property get told its current status immediately rather than being walked through square footage and pricing on a home that's no longer available, which wastes their time and yours. More importantly, this is a strong opportunity to redirect interest rather than lose the caller entirely: Voksha can be configured to let callers know the property is under contract and then ask if they'd like information on similar available listings you have active, or offer to notify them when a comparable property comes on the market. Buyers who were interested enough in one listing to call about it are often good candidates for your other active inventory or a future listing alert, and losing that lead entirely because the specific property sold is a missed opportunity most agents don't have a systematic way to capture. The practical requirement on your end is keeping listing status current, updating it in Voksha at the same time you update your MLS entry takes only a moment and prevents the awkward experience of a caller being sold on a home that already has an accepted offer. Agents who let this lag (updating MLS but forgetting to update Voksha, or vice versa) are the main source of friction in this scenario, not a limitation of the system itself.

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