What average job values should I use when calculating ROI for Voksha at my electrical company?
For Electrical Contractors
Realistic industry averages for electrical work break down roughly as follows: basic residential service calls (outlet or switch repair, light fixture install, minor troubleshooting) typically run $150 to $350; mid-tier jobs like ceiling fan installation, GFCI outlet upgrades, or circuit additions run $300 to $800; panel upgrades commonly run $1,200 to $3,500 depending on amperage and home age; EV charger installations run $500 to $2,000 depending on panel capacity and run length; whole-home rewiring projects can run $8,000 to $20,000-plus; and commercial bid work varies enormously but frequently starts in the $10,000 range for smaller tenant improvement work and can extend well past $100,000 for larger commercial buildouts or retrofits. To calculate your own ROI, pull your actual close rate on answered calls, most electrical contractors close somewhere between 30 and 50 percent of live-answered service inquiries into booked jobs, then estimate how many calls you're currently missing per week based on your voicemail log or a rough count of unanswered calls during busy field hours. If a two-van shop misses even five calls a week that would have converted at a 35 percent close rate and a $400 average ticket, that's roughly $700 a week, or nearly $3,000 a month, in lost potential revenue, several times over the $99 Premium plan cost. For firms doing commercial work, the same math applies but with far higher stakes per missed call, since even a low probability of winning one additional six-figure bid a year justifies the cost many times over. Running these numbers against your own call log, rather than a generic industry estimate, gives the clearest picture of what missed calls are actually costing your specific business.
Realistic industry averages for electrical work break down roughly as follows: basic residential service calls (outlet or switch repair, light fixture install, minor troubleshooting) typically run $150 to $350; mid-tier jobs like ceiling fan installation, GFCI outlet upgrades, or circuit additions run $300 to $800; panel upgrades commonly run $1,200 to $3,500 depending on amperage and home age; EV charger installations run $500 to $2,000 depending on panel capacity and run length; whole-home rewiring projects can run $8,000 to $20,000-plus; and commercial bid work varies enormously but frequently starts in the $10,000 range for smaller tenant improvement work and can extend well past $100,000 for larger commercial buildouts or retrofits. To calculate your own ROI, pull your actual close rate on answered calls, most electrical contractors close somewhere between 30 and 50 percent of live-answered service inquiries into booked jobs, then estimate how many calls you're currently missing per week based on your voicemail log or a rough count of unanswered calls during busy field hours. If a two-van shop misses even five calls a week that would have converted at a 35 percent close rate and a $400 average ticket, that's roughly $700 a week, or nearly $3,000 a month, in lost potential revenue, several times over the $99 Premium plan cost. For firms doing commercial work, the same math applies but with far higher stakes per missed call, since even a low probability of winning one additional six-figure bid a year justifies the cost many times over. Running these numbers against your own call log, rather than a generic industry estimate, gives the clearest picture of what missed calls are actually costing your specific business.
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