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Solar Installers

How many solar deals does Voksha need to save to pay for itself?

Avi NashVP of Growth

For Solar Installers

One partial deal, roughly, and often less than that. A typical residential solar installation runs $20,000 to $30,000 before incentives, with installers netting a meaningful commission or margin on each signed contract, commonly in the $2,000 to $5,000 range per deal depending on system size and financing structure. Against that backdrop, even the Enterprise plan at $990 a month is recovered by capturing a sliver of a single deal, and the Premium plan at $99 a month is recovered by a tiny fraction of one. The real leverage is in how many deals are currently slipping through the cracks. Given that homeowners typically request 3 to 5 competing quotes and the first installer to answer and book a site visit wins around 70 percent of the time, every call that goes to voicemail or gets picked up 20 minutes late because your sales team is mid-pitch with another homeowner is a deal with roughly 70 percent odds of going to a competitor instead. If a mid-size installer closes 15 to 20 percent of qualified leads and loses just two or three site survey bookings a month purely to response-time lag, that is potentially $4,000 to $15,000 in lost monthly commission, dwarfing the subscription cost many times over. The other half of the ROI equation is tire-kicker filtering: 60 percent of inbound calls reportedly come from renters or no-go shade profiles, and every hour your closers spend on those calls instead of following up with pre-qualified homeowners is opportunity cost that compounds across a sales team.

One partial deal, roughly, and often less than that. A typical residential solar installation runs $20,000 to $30,000 before incentives, with installers netting a meaningful commission or margin on each signed contract, commonly in the $2,000 to $5,000 range per deal depending on system size and financing structure. Against that backdrop, even the Enterprise plan at $990 a month is recovered by capturing a sliver of a single deal, and the Premium plan at $99 a month is recovered by a tiny fraction of one. The real leverage is in how many deals are currently slipping through the cracks. Given that homeowners typically request 3 to 5 competing quotes and the first installer to answer and book a site visit wins around 70 percent of the time, every call that goes to voicemail or gets picked up 20 minutes late because your sales team is mid-pitch with another homeowner is a deal with roughly 70 percent odds of going to a competitor instead. If a mid-size installer closes 15 to 20 percent of qualified leads and loses just two or three site survey bookings a month purely to response-time lag, that is potentially $4,000 to $15,000 in lost monthly commission, dwarfing the subscription cost many times over. The other half of the ROI equation is tire-kicker filtering: 60 percent of inbound calls reportedly come from renters or no-go shade profiles, and every hour your closers spend on those calls instead of following up with pre-qualified homeowners is opportunity cost that compounds across a sales team.

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