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Solar Installers

What Voksha plan makes sense for a solar company generating around 50 inbound leads a month?

Avi NashVP of Growth

For Solar Installers

A residential solar installer pulling in 50 inbound leads a month from Google Local Services Ads, EnergySage, or door-to-door canvassing referrals is also fielding a comparable volume of non-lead calls: existing customers checking on install status, permit questions, and vendor calls. Once you add those together, most shops at this lead volume land somewhere between 100 and 250 total inbound calls a month, which puts the Premium plan at $99 a month with 150 included calls in the right range, with overage at $1 per call covering any spike. Starter, at $14 a month for 15 calls, is really only sized for a brand-new solo installer testing the waters or handling overflow after hours while a human answers during the day. The math that matters here is not the subscription price, it is the cost of one missed lead: at $100 or more per paid lead from most solar ad platforms, and with homeowners requesting 3 to 5 competing quotes and typically booking with whichever installer answers and schedules the site survey first, a single call that rolls to voicemail is a lead you already paid for and then handed to a competitor for free. Premium's 150-call allotment gives a 50-lead shop enough headroom to also let Voksha field the tire-kicker volume, renters and no-go shade calls that eat sales time, without worrying about hitting a wall mid-month. Billing is month-to-month with no contract, so you can move to Enterprise if canvassing season pushes volume higher.

A residential solar installer pulling in 50 inbound leads a month from Google Local Services Ads, EnergySage, or door-to-door canvassing referrals is also fielding a comparable volume of non-lead calls: existing customers checking on install status, permit questions, and vendor calls. Once you add those together, most shops at this lead volume land somewhere between 100 and 250 total inbound calls a month, which puts the Premium plan at $99 a month with 150 included calls in the right range, with overage at $1 per call covering any spike. Starter, at $14 a month for 15 calls, is really only sized for a brand-new solo installer testing the waters or handling overflow after hours while a human answers during the day. The math that matters here is not the subscription price, it is the cost of one missed lead: at $100 or more per paid lead from most solar ad platforms, and with homeowners requesting 3 to 5 competing quotes and typically booking with whichever installer answers and schedules the site survey first, a single call that rolls to voicemail is a lead you already paid for and then handed to a competitor for free. Premium's 150-call allotment gives a 50-lead shop enough headroom to also let Voksha field the tire-kicker volume, renters and no-go shade calls that eat sales time, without worrying about hitting a wall mid-month. Billing is month-to-month with no contract, so you can move to Enterprise if canvassing season pushes volume higher.

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