Realistically, how many missed calls is our clinic likely losing, and what's the recovery math?

For Medical Clinics

Most clinics underestimate this because missed calls are invisible; a call that rings out and hangs up before voicemail doesn't show up in any report your practice management system generates. Industry call-tracking data for medical practices generally shows 15-30% of inbound calls go unanswered during peak hours, meaning the 8:30-9:30am check-in rush and the immediate post-lunch window, plus effectively 100% of calls outside business hours unless you already have after-hours coverage. If your clinic gets 300 calls a week and even a conservative 15% go unanswered during peak hours, that's roughly 45 missed calls a week, or about 2,300 a year. Not every missed call is a new patient worth $3,500 in lifetime value; many are existing patients calling about scheduling, refills, or billing, where a missed call costs you staff time and patient satisfaction rather than direct revenue, but even a modest estimate that 10% of missed calls are prospective new patients means roughly 230 lost new-patient opportunities a year, which at $3,500 lifetime value is over $800,000 in unrealized revenue. The recovery math on the software side is straightforward: a $99/month Premium plan costs $1,188/year, so recovering even a single new patient a year covers nearly three years of the subscription. In practice, clinics that turn on full-day overflow plus after-hours coverage typically see their answered-call rate go from the 70-85% range up near 100%, since every call either gets answered live by staff or picked up immediately by Voksha instead of ringing out.