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Physical Therapy Clinics

How do we calculate the actual ROI of Voksha for our PT clinic?

Avi NashVP of Growth

For Physical Therapy Clinics

Start with your average new patient plan of care value: for most outpatient PT clinics treating orthopedic and sports injuries, this typically runs $1,200-$2,500 across 8-12 visits billed to insurance, or $900-$2,500 for a cash-pay practice depending on session rate and plan length. Next, estimate your currently missed call volume; most clinics underestimate this until they check, but a reasonable baseline for a busy multi-therapist clinic is 15-30 missed calls a week across after-hours, lunch coverage, and peak front-desk overwhelm. Even conservatively assuming only 15% of those missed calls represent a new patient who won't call back (versus an existing patient reaching you on a second attempt), a clinic missing 20 calls a week is losing roughly 3 new patients a month to unanswered calls, worth $3,600-$7,500 a month in plan of care value. Against that, Premium plan pricing at $99/month with 150 calls included, plus modest overage, is a rounding error, meaning the plan pays for itself by converting a single previously-missed call into a booked evaluation. The other ROI lever specific to PT is referral speed: if faster physician referral follow-up (minutes instead of hours) converts even one additional referral a month that would otherwise have gone to a competing clinic, that alone often exceeds the monthly plan cost. The most reliable way to validate this for your specific clinic is to track missed-call volume for two weeks before switching, then compare booked new patients in the weeks after Voksha is handling overflow, using the built-in 7-day money-back guarantee as a low-risk way to test the real numbers.

Start with your average new patient plan of care value: for most outpatient PT clinics treating orthopedic and sports injuries, this typically runs $1,200-$2,500 across 8-12 visits billed to insurance, or $900-$2,500 for a cash-pay practice depending on session rate and plan length. Next, estimate your currently missed call volume; most clinics underestimate this until they check, but a reasonable baseline for a busy multi-therapist clinic is 15-30 missed calls a week across after-hours, lunch coverage, and peak front-desk overwhelm. Even conservatively assuming only 15% of those missed calls represent a new patient who won't call back (versus an existing patient reaching you on a second attempt), a clinic missing 20 calls a week is losing roughly 3 new patients a month to unanswered calls, worth $3,600-$7,500 a month in plan of care value. Against that, Premium plan pricing at $99/month with 150 calls included, plus modest overage, is a rounding error, meaning the plan pays for itself by converting a single previously-missed call into a booked evaluation. The other ROI lever specific to PT is referral speed: if faster physician referral follow-up (minutes instead of hours) converts even one additional referral a month that would otherwise have gone to a competing clinic, that alone often exceeds the monthly plan cost. The most reliable way to validate this for your specific clinic is to track missed-call volume for two weeks before switching, then compare booked new patients in the weeks after Voksha is handling overflow, using the built-in 7-day money-back guarantee as a low-risk way to test the real numbers.

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