How many missed calls does it take for Voksha to pay for itself?

For HVAC Companies

Usually just one. Premium runs $99/month, and even the lowest-value routine HVAC job, a $180 seasonal tune-up, comes close to covering that on its own, while the more common missed-call scenarios blow past it easily: an $850 diagnostic and repair call, a $1,400 midnight furnace repair, or a $1,200 AC replacement lead that walks straight to whichever competitor picks up the phone. The pain point isn't hypothetical either, a single 102-degree heat wave generating 40 calls in four hours with 22 going unanswered represents roughly $26,000 in lost AC repair revenue in one afternoon, meaning that one bad day alone could cover a Voksha subscription for years. Even accounting for the fact that not every missed call would have converted into a booked job, a conservative assumption that only 1 in 4 missed calls would have turned into real revenue, still means avoiding just a handful of missed calls a month easily clears the $99 plan cost. The other side of the math is upside, not just avoided loss: Voksha also captures maintenance plan enrollment opportunities, turning a $180 tune-up call into a $2,400 annual plan when the caller is offered the enrollment during booking, which is pure incremental revenue rather than just an avoided miss. Between avoided missed calls and maintenance plan upsells, most HVAC companies find the plan pays for itself within the first week of a normal month, and many times over during peak season.