What's the ROI of having tire-kicker calls screened out before they reach a loan officer?

For Mortgage Brokers

A loan officer's productive hours are the scarcest resource in a brokerage, and every 20 to 30 minutes spent on the phone with an underwater borrower, someone with a 560 credit score asking about a jumbo loan, or a caller who's a year out from being ready is time not spent on qualified consultations or file work that actually closes. If an LO fields even five unqualified calls a week at 20 minutes each, that's roughly 6.5 hours a month, nearly a full working day, spent on calls that were never going to close. At a rough value of an LO's time based on average commission per hour of productive work (a $400K purchase closing might represent 6 to 10 hours of direct LO time across the full process, against $8,000 in commission, so roughly $800 to $1,300 per productive hour), 6.5 hours of wasted screening time a month represents real opportunity cost, easily $5,000 or more in what that time could have generated if spent on qualified files instead. Voksha's qualification flow filters this before it reaches the LO: unqualified or not-ready callers still get useful general guidance and get added to a longer-term nurture list, while the credit-qualified, income-verified, ready-to-move borrower gets flagged and booked immediately. The ROI here isn't just calls answered, it's LO hours redirected from screening work back toward the file work and consultations that actually generate commission, which is a bigger lever for a busy brokerage than raw call volume alone.