Is it secure to let an AI receptionist handle calls that touch membership and payment information?

For Fitness Studios

Voksha doesn't process or store credit card numbers during a call, which is the detail that matters most for PCI-DSS purposes. When a caller asks about billing or wants to update payment information, the AI collects the request and routes it to your team or to your scheduling platform's existing secure payment flow (Mindbody, Zen Planner, Glofox, and similar platforms are already PCI-DSS compliant for the actual transaction processing), rather than taking card numbers verbally and creating a new point of PCI exposure. This is the same practice reputable call centers and answering services follow: never take full card numbers over an unsecured voice channel if the underlying platform already has a compliant way to capture payment. For personal information like name, phone number, and email collected during trial-class booking, that data is handled the same way any lead-capture integration would handle it, transmitted securely to your CRM or scheduling platform rather than stored loosely. HIPAA and GDPR compliance features are available on the Enterprise plan, which matters more for fitness businesses that blend into medical fitness, physical therapy, or corporate wellness programs handling protected health information, less so for a typical boutique studio whose calls are about class schedules and membership pricing. A studio owner concerned about data handling should ask what happens to a caller's phone number and email after the call, the answer is it flows into your existing scheduling or CRM system under whatever data practices you already have in place there, not into a separate unsecured store.