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Fitness Studios

Can Voksha handle calls from ClassPass or other marketplace-referred customers?

Avi NashVP of Growth

For Fitness Studios

Voksha handles the phone call itself the same way regardless of where the caller heard about your studio, ClassPass, Instagram, Google search, or a friend's referral, since it's answering your studio's direct phone line rather than integrating into the ClassPass app itself. Where this matters practically: a meaningful share of ClassPass users call a studio directly to ask questions ClassPass's own interface doesn't answer well, like whether a specific class is beginner-friendly, what to bring, or whether the ClassPass credit price shown matches what's available that day, because ClassPass availability and studio-direct availability can differ. Voksha can be configured to explain your ClassPass policies (for example, "ClassPass credits are accepted for these six class types, but not for private sessions") and, more importantly, to pitch a direct-membership conversion when a ClassPass user calls interested in coming regularly, since studios generally keep significantly more revenue per class from a direct member than from a ClassPass-referred visit due to ClassPass's revenue share model. That conversion pitch, "since you're coming a few times a month already, our direct membership would actually save you money and gets you priority booking", is a common and valuable use case for fitness studios specifically, because marketplace-to-direct conversion is one of the highest-value phone interactions a studio can have, and it's exactly the kind of consistent, always-on upsell conversation that's easy to configure once and have delivered on every relevant call rather than depending on whichever staff member happens to answer.

Voksha handles the phone call itself the same way regardless of where the caller heard about your studio, ClassPass, Instagram, Google search, or a friend's referral, since it's answering your studio's direct phone line rather than integrating into the ClassPass app itself. Where this matters practically: a meaningful share of ClassPass users call a studio directly to ask questions ClassPass's own interface doesn't answer well, like whether a specific class is beginner-friendly, what to bring, or whether the ClassPass credit price shown matches what's available that day, because ClassPass availability and studio-direct availability can differ. Voksha can be configured to explain your ClassPass policies (for example, "ClassPass credits are accepted for these six class types, but not for private sessions") and, more importantly, to pitch a direct-membership conversion when a ClassPass user calls interested in coming regularly, since studios generally keep significantly more revenue per class from a direct member than from a ClassPass-referred visit due to ClassPass's revenue share model. That conversion pitch, "since you're coming a few times a month already, our direct membership would actually save you money and gets you priority booking", is a common and valuable use case for fitness studios specifically, because marketplace-to-direct conversion is one of the highest-value phone interactions a studio can have, and it's exactly the kind of consistent, always-on upsell conversation that's easy to configure once and have delivered on every relevant call rather than depending on whichever staff member happens to answer.

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