I write mostly life insurance with lower call volume but much bigger commissions per policy, does the pricing still make sense?

For Insurance Agents

It makes sense, arguably more so, because life insurance economics favor even a small number of saved calls covering the subscription cost many times over. First-year commissions on life insurance, particularly permanent and larger term policies, commonly run into the hundreds to low thousands of dollars per policy depending on face amount and product type, well above the first-year commission on a typical personal auto or home policy. A life-focused agent or agency with lower overall call volume, maybe 40 to 100 calls a month, will often fit comfortably on the Starter plan at $14/month with 15 included calls plus $1/call overage, or Premium at $99/month if volume runs higher due to seasonal life insurance awareness campaigns or referral spikes. Given the size of a single life policy commission, the breakeven math is almost trivial: one captured after-hours call that converts to even a modest term life policy covers a full year of either plan many times over. Life insurance shoppers also skew toward researching and calling in the evening after work, when they have time to think through a decision that affects their family, which lines up directly with the after-hours coverage gap Voksha is built to close. The lower call volume that comes with a life specialization does not reduce the value of catching each individual call, it actually concentrates the value, since a life agency has fewer total leads but each one is worth substantially more than the equivalent personal auto or home lead.