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Pest Control

How many missed calls does it take before Voksha pays for itself?

Avi NashVP of Growth

For Pest Control

Not many. On the Premium plan at $99 a month, if your average general pest control job is worth $250 to $350, booking just one additional job that would have otherwise gone to voicemail covers roughly a third to half of the entire monthly cost, and a second booked job puts you solidly ahead. Termite work makes the math even more favorable: a single termite inspection that converts into a bait system installation, commonly $1,200 to $2,000, or a tenting job for drywood termites, which can run $1,200 to $2,500 depending on home size, covers many months of the Premium plan from one recovered call. Pest control companies typically underestimate how many calls they actually miss, because a missed call does not show up as a lost sale in any obvious way, it simply never becomes a data point at all; the customer calls a competitor and your team never knows the opportunity existed. A rough industry-informed estimate is that a small pest control operation without 24/7 coverage misses somewhere between 10 and 25 percent of after-hours and peak-season calls, which during a spring surge with 5x normal volume can mean dozens of missed opportunities in a single month. Even conservatively assuming only 2 or 3 of those missed calls per month would have booked a standard $250 to $350 service, that alone exceeds the Premium plan's cost, before factoring in the higher-ticket termite, wildlife, and bed bug jobs that a missed call might have represented.

Not many. On the Premium plan at $99 a month, if your average general pest control job is worth $250 to $350, booking just one additional job that would have otherwise gone to voicemail covers roughly a third to half of the entire monthly cost, and a second booked job puts you solidly ahead. Termite work makes the math even more favorable: a single termite inspection that converts into a bait system installation, commonly $1,200 to $2,000, or a tenting job for drywood termites, which can run $1,200 to $2,500 depending on home size, covers many months of the Premium plan from one recovered call. Pest control companies typically underestimate how many calls they actually miss, because a missed call does not show up as a lost sale in any obvious way, it simply never becomes a data point at all; the customer calls a competitor and your team never knows the opportunity existed. A rough industry-informed estimate is that a small pest control operation without 24/7 coverage misses somewhere between 10 and 25 percent of after-hours and peak-season calls, which during a spring surge with 5x normal volume can mean dozens of missed opportunities in a single month. Even conservatively assuming only 2 or 3 of those missed calls per month would have booked a standard $250 to $350 service, that alone exceeds the Premium plan's cost, before factoring in the higher-ticket termite, wildlife, and bed bug jobs that a missed call might have represented.

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